I have a really keen interest in styling so this part of a project is always enjoyable for me. As someone who is, somewhat of a magazine collector/obsessive/and hoarder, and therefore spends a worrying proportion of my time staring at an aesthetically pleasing page, I appreciate the importance of it. Its pretty much something I think about constantly.
For the non textile folk; the styling and presentation part is what comes right at the end of a project. After weeks of creating art, drawing, and fabric samples its what we do to bring everything together and communicate a project to, in my case, tutors who will be marking the work. In industry, these boards would communicate to a company why they should buy your entire collection and stock your range in every John Lewis in the country right?
Styling for me is a creative and playful process. I like to start by getting out all of my samples, photography, research images, colour palettes, yarn windings, prints and any drawing I feel may be appropriate to go onto a final board, and then just.. play. I normally spend a few days just moving things around, trying out hundreds of different formats and combinations and photographing it. For me, it’s the best way to make sure that I’m creating the most unique and interesting compositions possible. I will spent a lot of time deciding on the assortment of colours, the varying weights and tactility to my samples, the variation in scale and in design, layout and format. It has to make the work sing.
One thing that I always try and do is imagine that I’m coming at it from a completely different angle, as if I’ve never seen any of the work before. Final boards have to be able to communicate your own personal project without you being in the room to be able to explain every little detail; why you chose that particular shade of yarn or what inspired you to create it. It has to be instant and visual.
Below I’ve included a few images of some of my Final boards from my trends project:
For more information about my trends module and all images from my trends portfolio please visit my Portfolio section.